W ith corporate identity (or short CI), the identity of the artist is known; it represents the characteristics of the artist and his/her works. The "first visual impression" is there, and that is crucial! This is also true for the corporate design (or short CD) of the artist. When CI is professionally designed, the artist will be distinctive and will enjoy signaled competence. The continuity in corporate design in all media is equally critical for the success of the artist and makes the artist visually identifiable.